The symbol mark that becomes the center of corporate identify program (CIP) of Daesung Toys is the visual symbolic factor playing the most important role in delivering corporate image. The symbol mark expresses corporate spirit that includes the stance of "A New Challenge Offering Dreams, Hopes and Delights to Children."

 The logo type of Daesung Toys (Company name or trade name) plays a pivotal role in recognition of Daesung Toys, along with the symbol mark. The logo type may basically play a direct/indirect communication role for the symbol mark, or may be an important means to announce the whole of Daesung Toys, being independently used.

 The signature of Daesung Toys is the combination of the symbol mark and logo type, which are the core of CIP, under certain criteria. The signature can be viewed as the whole of a series of corporate brands for unified image formation and maintaining the consistency of information conveyance.